Roadshow- Julie's Prosperity Carnival Roadshow In Sunway Pyramid!

Extra Ordinary Events' first project in 2023 ended with a literal bang at Sunway Pyramid Blue Concourse when clients and crews alike celebrated a wildly successful roadshow by releasing almost half a dozen sticks of confetti consecutively! If you missed out on visiting our iconic first roadshow of the year, fret not as I am here today precisely to walk you through this Julie's Prosperity Carnival! Upon entering the roadshow from the main front facing the escalator from the parking lot, the first thing greeting you would be our 15 feet tall (1 storey high) giant Julie's Love Letter Choco tub, followed by 4 instagrammable photo zones, each representing a unique flavor of Julie's Love Letters. They respectively represent the iconic chocolate, the sinfully rich vanilla, the flavorfully sweet strawberry and also last but not least, the new and limited edition lemon flavor! Catered to shoppers of all age groups, the entire roadshow space was designed with simple activities for kids, resting spots for tired CNY shoppers and not to mention countless photo spots hidden all around the roadshow area, allowing both millennials and Gen-Z's to take that perfect shot for their social media! Not only that, Julie's Biscuits as the main organizer had also arranged for tempting free gifts and great deals for buyers -- which probably explains why our stocks were selling out sooo fast! Not to forget about our lovely crews in cute minion like jumpsuits haha

We are extremely thankful for all who turned up to support us throughout the 4 days of endless promotions, not only showing your support by posting about our event on social media, but also by purchasing jaw-dropping amounts of Julie's Love Letters. A big big shoutout to both Julie's and A+M for mentioning us in your article too! 

https://www.marketing-interactive.com/biscuit-brand-julies-goes-into-carnival-mode-for-promo, 


And lastly, a big big thank you to Julie's Biscuits for the trust and continuous support shown to us in the ideation, planning and execution of this roadshow. Together, we made this 4 days CNY roadshow a great success! As the saying goes, "The true essence of Chinese New Year is celebrating new beginnings together with loved ones" -- Mr Tzy Horng Sai, Director of Julie's Biscuits. We believe that this CNY, this roadshow marks the beginning of a wonderful partnership between EO and Julie's, to a successful year ahead elevating Julie's to become a staple brand in every household and office during every festival there is to celebrate in Malaysia! 

 

On a side note, do drop us a message if you were awed by this roadshow and wish to organize an event that grabs eyeballs and becomes the talk of town as well! Let us help you design and manage your project that fits your brand like a pair of tailored shoes.


 

11 Feb 2023